Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Social Media *Engagement* Disconnect

November 30, 2009 By: Sampad Swain Category: Random Thoughts, Social Media

Couple of days back I wrote a post called “Social Media Disconnect“. I’ve thinking about the same topic over & over again. All the more, going by above post’s title, I guess it should have been “why Indian marketers are so bad at measuring social media”. But will try to generalize it (so that I [...]

Social Media Disconnect (The Fake Act)

November 25, 2009 By: Sampad Swain Category: Digital Branding, Social Media

I’ve been writing about Social Media as far as I can remember. If you go through my about me page, then one thing would be certain that by profession I’m into or onto social media. So basically what I mean is I do understand what is social media – what’s the use of it – [...]

Video: Brand U.0

August 26, 2009 By: Sampad Swain Category: Digital Branding

I’m sure you guys have seen the presentation by David Armano called “Brand U.O“. And if you haven’t, then its a request to pull over to SlideShare and go through the presentation once. I know there are already tons of presentations like these  on topics like Digital & Personal Branding but what David presents with [...]

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