Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

The All New Technorati.com

October 23, 2009 By: Sampad Swain Category: Uncategorized, Web 2.0

Have you seen Technorati.com recently? If no, then I suggest you should check once before going for this post. And for those unassuming who are wondering what is this Technorati, then good for you guys since as they say – “Ignorance is Bliss!” [btw Technorati is was search engine for blogs; like Google is for [...]

Google Adsense Bang on Contextuality!

April 21, 2009 By: Sampad Swain Category: Random Thoughts

Anyone still doubts that Google Adsense has lost its contextuality w.r.t. the content. I doubt that. Reason- Please move over the image below.

What amazed me is not the contextual ads that was being run on the Oracle Buying Sun post but the time it took to appear. The ads appeared just couple of minutes after [...]

Social Media is Mainstream in China; 40 Percent Adults are Content Creators

March 31, 2009 By: Sampad Swain Category: Social Media, Survey/Analysis, Web 2.0

Social media usage is on a roll in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies.

There are three groups that use social media very heavily: young adults, online shoppers, and the middle class. In response to this environment, online marketing [...]

Weekly Wrapup: Nokia Entering into Laptops, Gmail to GFail, Yahoo! India R&D Quits & Few More

February 28, 2009 By: Sampad Swain Category: Industry News

As always, here are the weekly wrapup stories from 22nd-28th February, 2009 in whatever happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

Nokia considering entry into Laptop Industry: The world’s top cellphone maker Nokia is eyeing to enter the laptop business, its Chief Executive Olli-Pekka Kallasvuo said in an [...]

Rant on Making Money With Blogs

February 13, 2009 By: Sampad Swain Category: Random Thoughts

Daver Winer, the man who pioneered blogging and many others things is a real genuis to say the least. The other day I was reading one of his posts on “How He made $2 Million with his Blog” meme and surprised how many people misunderstand the deal about extracting benefits from blogs. Not that I know it [...]

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