Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Where Can Bing Hurt The Most For Google?

June 22, 2009 By: Sampad Swain Category: Random Thoughts, Survey/Analysis, Tech 2.0

It’s been more than 3 weeks, that Microsoft’s decision search engine, Bing got released. From my side, I’d my share of fun with Bing as well vis-a-vis Google. I also did a sort of exercise of using less of Google and more of Bing.
But to be very fair, its sort of cognitive that I [...]

The Attention Battle: Google Wave, Microsoft Bing and Twitter

June 08, 2009 By: Sampad Swain Category: Random Thoughts, Trend Spotting, Web 2.0

The web’s currency can be defined in lot of ways but primarily it boils down to *attention*. The one with most attention sails through and one with least fades out.
Past week or so, hype has been around Bing (Microsoft’s latest search engine) which nearly got overshadowed by soft launch of Google’s Wave. Some dubbed Bing [...]

I Own “Bing” But Still Its (Slightly) Broken….

June 04, 2009 By: Sampad Swain Category: Random Thoughts

I like Bing. Yes I do, especially the rollover mouse effect in videos section. There’s one more reason I like it. Supposedly, it responds to my ego-search to the deepest possible extent, as if I own it.

Also, for the past couple of days, I’ve been doing some amount of searching pertaining only to Bing and [...]

Microsoft Bundles IE8 With Real Time Entity OneRiot – BING FTW!

May 29, 2009 By: Sampad Swain Category: Strategy, Trend Spotting

Earlier today, Microsoft launched its new search engine, Bing amidst lots of coverage across the tech fraternity which surely will do good for Bing. But today according to RWW,  Microsoft along with their Bing launch has announced a standalone product optimized for real time web search. This offering includes Internet Explorer 8 bundled with search [...]

Microsoft Launches New Search Engine *Bing* But Faces Different Kind Of Problem!

May 29, 2009 By: Sampad Swain Category: Industry News, Marketing, Random Thoughts

You must have heard that Microsoft is going to roll out its new *decision* search engine called Bing soon enough. Formerly known as Kumo, Bing should become available by June 3rd worldwide is the latest offering from Microsoft to take away Google’s Lion sized search market share.
Some have started calling it as “Bing is not [...]

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