Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

The Attention Battle: Google Wave, Microsoft Bing and Twitter

June 08, 2009 By: Sampad Swain Category: Random Thoughts, Trend Spotting, Web 2.0

The web’s currency can be defined in lot of ways but primarily it boils down to *attention*. The one with most attention sails through and one with least fades out.
Past week or so, hype has been around Bing (Microsoft’s latest search engine) which nearly got overshadowed by soft launch of Google’s Wave. Some dubbed Bing [...]

“We The Media” – Backtrack From Television to Wikipedia

December 27, 2008 By: Sampad Swain Category: Digital Branding, Interactivity, Media 2.0, Trend Spotting, Web 2.0

Some 50 years back, one specific invention revolutionized the way we consumed information to the way we think, act and react. It even had a deep impact on our much enamored culture- that invention was Television (a.k.a. TV/Mass Media). I’ll try to bring this specific topic in question since it’s an easy draw for business or [...]

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