Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly.
According to the article, Oct. [...]
The question of product placement and its storytelling context has been in my mind for quite sometime. We have seen good product placement like FEDEX in Castaway and also the worst kinds (I just don’t want to name them). So I’m putting down my thoughts on how the context which forms the story around the brand [...]
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