Interactive Marketing Blog

One short comment before you read on. This post is not about my insights or analysis. It’s more about more factual things that have been happening over past few days months years. So we have reached a point where we might as well call it as War of for the Web. Yes, the game is [...]

AdMob releases monthly reports on usage pattern for different application across its ad network. For the month of July, the report combines AdMob network data with survey results from over 1,000 users of iPhone, iPod touch and Android devices.
This month’s report suggests not only Apple iPhone’s App ecosystem but it truly reveals the overall “App [...]

I’m shocked to say the least about the recent sale of web’s one of the best products in terms of technological prowess mixed with evangelical fervour that most of us Friendfeeders shared as a community. But on the hindsight, thinking from a business perspective, somebody has to pay the bills or meet the working capital [...]

We have seen many online ad formats evolving over the last couple of years. We can only say that online ad space is getting hotter day by day. Advertisers are now putting more stress on engagement coupled with ROI from their each dollar spent.
But once in a while, we come across certain ad formats [...]

If you haven’t heard it already, then tuesday’s big news is Apple is considering to buy Twitter (according to TechCrunch Speculation) for a oomphed figure of $700 million.
Can you beat that? Couple of things that come in my mind after I saw this news early today was the company in question doesn’t even have a [...]