Interactive Marketing Blog

Ever since, I got into my job role, I’ve been trying to understand various vagaries involved in adoption of Digital Media vis-a-vis leveraging existing traditional channels to enhance the communication and customer engagement for effective results.
This process has led to many digital media conferences, social media marketing summits and numerous meetings with stalwarts of the [...]

This can be an interesting case-study by itself. AdAge yesterday reported about an interactive agency, Organic which did something inspirational stuff to say the least. The company in question is Chrysler and its digital agency, Organic.
What it did is in a way mind-bloggling – In July, last year before the financial system crumbled, the credit [...]

This just broke out today from WatBlog:

Brand Equity’s Ad Agency Reckoner has listed the top ten Digital Agencies in India recently and according to the annual survey this year the no.1 digital agency is Webchutney followed by Hungama at no.2 and then Contest2win at no.3. This survey by Brand Equity usually lists the top 25 [...]

Here a small little story for all those marketers who believes that only spending millions on advertising does all the trick, which also helps them to rest their right side of the brain.

“…about a year ago, when Jamie Leventhal was trying to convince big chain stores to stock his new line of shaving gels for [...]