Interactive Marketing Blog

Monday started with a bright spot, if you’re related to web. Going by eMarketer’s previous two reports, today came out the 3rd report which shows where CMO’s worldwide are focusing. It’s quite pertinent that the need of the hour is more accountability for marketing spends.
The report found out that despite the economy, marketers see budgets [...]

This just broke out today from WatBlog:

Brand Equity’s Ad Agency Reckoner has listed the top ten Digital Agencies in India recently and according to the annual survey this year the no.1 digital agency is Webchutney followed by Hungama at no.2 and then Contest2win at no.3. This survey by Brand Equity usually lists the top 25 [...]

Two random thoughts which occupied me for the day:
1. “I’m one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death” – Leo Burnett (from my tweet)

2. Second one being from Posterous post by JP Martin – Why Bookmarking?
.. the Internet is [...]

Nothing great about the ad though, but remembering those days. Actually seeing this ad after a long time (beautifully crafted by P&G and Saatchi & Saatchi). I feel from a marketer’s point of view that we all are turning out to be like them i.e. self-centric kid in this era of prosumer (producer+consumer).