Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Happy 15th Birthday – Digital Advertising!

October 28, 2009 By: Sampad Swain Category: Advertising 2.0, Industry News

Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly.
According to the article, Oct. [...]

Google-Certified Ad networks in AdSense – Sounds Fishy Than Interesting!

August 28, 2009 By: Sampad Swain Category: Advertising 2.0, Online Marketing, Tech 2.0

Though this might be old news for most of you guys, but I got the news late and thought of speculating a little. Yes, after long dilly-dallying, Google has now opened its doors to other Ad networks to compete against its Google Adwords in the most infamous online auction system to get a spot in [...]

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