Interactive Marketing Blog

Couple of days back I wrote a post called “Social Media Disconnect“. I’ve thinking about the same topic over & over again. All the more, going by above post’s title, I guess it should have been “why Indian marketers are so bad at measuring social media”. But will try to generalize it (so that I [...]

I’ve been writing about Social Media as far as I can remember. If you go through my about me page, then one thing would be certain that by profession I’m into or onto social media. So basically what I mean is I do understand what is social media – what’s the use of it – [...]

In India, I think we will see more of standalone niche consumer internet business models rather than the next Google or Amazon in the immediate future.
Let me give you a prologue before you think I’m too cocky to state that. Yes, some might think that. But for them, what the heck – you can always [...]

One short comment before you read on. This post is not about my insights or analysis. It’s more about more factual things that have been happening over past few days months years. So we have reached a point where we might as well call it as War of for the Web. Yes, the game is [...]

Couple of days back, I went through a post from Forrester blog where “Social Product Management” as a terminology was being talked about. Though the post talks about the term with much caution but surely if you ask me, it definitely makes lot of sense. More because, most part of my work depends on continuous [...]