Interactive Marketing Blog

In India, I think we will see more of standalone niche consumer internet business models rather than the next Google or Amazon in the immediate future.
Let me give you a prologue before you think I’m too cocky to state that. Yes, some might think that. But for them, what the heck – you can always [...]

Yes. I feel that’s true. No, I’m not talking about post-recessionary effects which many dub as the perfect scenario to build a great company. That’s true. But I’m not looking at it from a short-sell proposition but from a long entrenched business cycle which has been evolving from the past 30-40 [...]

I’ve been thinking about this word “Failure” for sometime now. Of course, the word has always been referred with negative connotation but that’s for people who are not ready to take risks. But people who are ready for risks have always appreciated this word since it not only denotes just the other side of the [...]

I just read this article by Rajesh Jain where he pointed out an important aspect of Indian venture capital investment and entrepreneurship. He pointed out that missing strings in Indian entrepreneurship ecosystem are the first two stages of the investment pipeline: Angel investor and 1st round investor.

Guest Article: In these dull days of the corporate era, large numbers of corporates are endeavouring to survive the current global pressure. They have been looking towards some common known jargons of the industry for survival or expansion like merger & acquisition, IPO, private equity, debt funding etc. But these all transactions include the big [...]