Interactive Marketing Blog

Several sources are now reporting that Facebook is currently testing “Facebook Lite” (though the url might not work right now) which some dub as Twitter version of Facebook but fresh reports from TC has revealed that Facebook Lite is totally a different ball game aimed for very strategic purpose.
As per the reports,

Facebook Lite has [...]

Question: What do you have when you unite two platforms – one being influencer heavy with superior technology and the other being by far the most successful social network (at least by its sheer user presence). Classic! The answer, I think lies somewhere in between those seemingly distributed statement yet mutually agreeable coalesce of two [...]

Interesting case in question – Does these so-called ‘Freemium‘ models really work? Today I was just going through an interesting post by Emily Steel of The Wall Street Journal who puts her pen on yet another brick on the wall writing about ‘Internet startups diversifying their business models’. So far, so good!
But if you click [...]

Yahoo is doing their bit to make search more fun which according to them was just about a keyword and 10 blue links. Today they are unveiling their latest offering called “Search Pad” in the U.S., Canada, Australia, New Zealand, Singapore, Malaysia, Philippines, United Kingdom, France, Spain, Italy, Germany, Brazil, Mexico, and Argentina but not [...]

Earlier today, Microsoft launched its new search engine, Bing amidst lots of coverage across the tech fraternity which surely will do good for Bing. But today according to RWW,  Microsoft along with their Bing launch has announced a standalone product optimized for real time web search. This offering includes Internet Explorer 8 bundled with search [...]