Interactive Marketing Blog

Recently I met with a friend who’s working for a financial major and he’s been trying to slice the marketing spend on digital media and allied efforts. Now his’ was an unique dilemma i.e. how to splice the cash pool into various marketing efforts, especially in digital marketing. Though every brick and mortar company has [...]

Interesting article at Pluggd.in which prompted to pen down some thoughts on the same. I guess the article title is self-explanatory that Rediff screwed it up for themselves by overhauling its website design. The point of contention is that “users not properly guided are users not engaged“.
Now I’m particularly not in favor of such point [...]

I was just checking some of the demo presentations from TechCrunch50 and was wondering about couple of important things at hand for all startups. One of them is “What is the best way to launch?” My timing could not have been right since I just read a very similar article in Wall Street Journo which [...]

I’ve always been fascinated with metrics – blame it on my education background or my dad who put more stress on numbers while taking rational decision. Similarly, I’ve more or less covered quite a few topics on the same like measurement of visitor engagement to a particular website or be it metricizing online video measurement. [...]

Guest Article: In these dull days of the corporate era, large numbers of corporates are endeavouring to survive the current global pressure. They have been looking towards some common known jargons of the industry for survival or expansion like merger & acquisition, IPO, private equity, debt funding etc. But these all transactions include the big [...]