Interactive Marketing Blog

Last year, around this time I wrote about Yahoo’s plans to get into Indian social networking fray with SpotM. But after much dilly-dallying, Yahoo! has finally decided to pull off the cord and call it a day. Though I also wrote about SpotM around January this year (which is about 3-4 months after public release [...]

I’m shocked to say the least about the recent sale of web’s one of the best products in terms of technological prowess mixed with evangelical fervour that most of us Friendfeeders shared as a community. But on the hindsight, thinking from a business perspective, somebody has to pay the bills or meet the working capital [...]

Finally, Google realized that it should give its social networking site, Orkut which is more famous in India, Brazil and other emerging markets a small changeover, at least for the mobile frenzy audience. So it launched its first Java based mobile app.
It does almost everything required for a mobile based apps like uploading & sharing [...]

You must have been through Facebook’s virtual gift shop (based on credit based system) which was opened last year, October. It’s one of the ways, Facebook monetize itself. Today, Facebook changed few things in their virtual gifting credit system.

…now we want to simplify the use of those credit by taking away a zero from gift [...]

Social networking platforms are apparently running through monetizaton problems. Most of the industry stalwarts agree to that point. A near guesstimate tells us that some of the world’s largest social networking sites like Facebook & MySpace have annual revenue of approximately $450mm and $650mm respectively.
Not bad and I believe it quite respectable sum. But the problem is [...]