Interactive Marketing Blog

It’s been quiet here for quite sometime now. The reason – I was working on an innovative eCommerce concept based on group buying discounting called WanaMo.com (abbr. “Want More”) – part of WanaMo Marketing Pvt. Ltd. As of now, we have successfully completed the first one month of launch and the response has been quite amazing to [...]

End of year 2009 is just round the corner. But if you ask me, I just don’t see that because for me year ending has always been a date than anything else. Nothing stops right! Yes, its the time, we make promises resolutions and sometime during the start of new year we again forget and [...]

Couple of days back I wrote a post called “Social Media Disconnect“. I’ve thinking about the same topic over & over again. All the more, going by above post’s title, I guess it should have been “why Indian marketers are so bad at measuring social media”. But will try to generalize it (so that I [...]

Note: This is a 2-part series of covering Location-based Services in Indian context. Below is the 2nd part & 1st part is published here.
As discussed in my yesterday’s post, I tried to present a case wherein the status quo of Indian internet vis-a-vis emerging technologies like location-based services was presented keeping the present status of [...]

Note: This is a 2-part series of covering Location-based services in Indian context. Below is the 1st part & next part will be published tomorrow!
If you ask yourself what made *Internet* your favorite hangout place, then surely the one-word answer would be dynamism. Dynamism of content & information in many forms has made internet the [...]