Interactive Marketing Blog

End of year 2009 is just round the corner. But if you ask me, I just don’t see that because for me year ending has always been a date than anything else. Nothing stops right! Yes, its the time, we make promises resolutions and sometime during the start of new year we again forget and [...]

Couple of days back I wrote a post called “Social Media Disconnect“. I’ve thinking about the same topic over & over again. All the more, going by above post’s title, I guess it should have been “why Indian marketers are so bad at measuring social media”. But will try to generalize it (so that I [...]

Note: This is a 2-part series of covering Location-based Services in Indian context. Below is the 2nd part & 1st part is published here.
As discussed in my yesterday’s post, I tried to present a case wherein the status quo of Indian internet vis-a-vis emerging technologies like location-based services was presented keeping the present status of [...]

Note: This is a 2-part series of covering Location-based services in Indian context. Below is the 1st part & next part will be published tomorrow!
If you ask yourself what made *Internet* your favorite hangout place, then surely the one-word answer would be dynamism. Dynamism of content & information in many forms has made internet the [...]

Twitter lists have been rolled out for almost everybody I guess. And the next thing I’m waiting for is to see how the 3rd party apps pick up on it and add another column (like Tweetdeck or Seesmic) to sort out friends according to lists. It’s going to be very interesting for sure. Btw I [...]