Interactive Marketing Blog

Here are the weekly wrap up stories from 29th-4th April, 2009 in whatever happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

Using Social Media to Listen to Consumers: AdAge ran a story about how a vocal few in internet don’t represent the majority but could signify a large issue [...]

Recently I interacted with 3 sets of people from the online industry – ones who have adopted to newer ways to engage with audience with Social Media; other being, old school traditional marketers like brand managers & alike who still take internet as a playground to market or push stuff and the last one (the [...]

Yesterday I attended a conference which I believe is India’s first social media summit which gathered practitioners, enthusiasts, evangelists, elites from both client and agency side.
But before getting down with the post, I would like to draw attention to one of my past posts wherein I broadly covered IAMAI Digital Marketing Conference held in [...]

So many talks about twitter outpacing google in realtime information. True in some cases! But I set on to find out if Google can do it better than Twitter too (since I’ve been using for more than a decade – call it loyalty or whatever!)
It seems that Google can. Funny it is in some way [...]

eMarketer displayed some interesting stats on CTR (Click-through-rate) specifically taking the case of Europe from November 2004 to December 2008. According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate (CTR) fluctuates between 0.11% and 0.19%.
That’s all fine but the article wherein they mentioned this, [...]