Interactive Marketing Blog

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

Today where I read this piece from Danny Sullivan about Forbes CEO Jim Spanfeller’s comments on Google, I was wondering about Indian state of affairs. Act two came easy for me when I read this from ContentSutra’s article where Aroon Purie (Chief of India Today) said that he is no more interested in investing in [...]

Was going through a post written long back but still somehow makes sense in today’s hyper dynamic web. The topic is quite interesting consider social media is the order of the day and we are still grappling with the metrics/rules of engagement.
It’s about visitor engagement. As defined:

Engagement is an estimate of the degree and depth [...]

Funny right! But few days back while discussing the present & future of online advertising, a friend pulled a bouncer by pointing this question – What do you do when outdoor billboard ads are directly compared with online banner ads?
One thing is for sure – this question lacked the marked difference between outdoor billboards and [...]

This didn’t came as a surprise to me since we have been hearing about it all this while that Google Video sharing site, YouTube has been bleeding for sometime now. But we were not able to put it in pen & paper.
Now Internet Evolution came up with this nifty analysis wherein it was found that [...]