Interactive Marketing Blog

Guest Article: In these dull days of the corporate era, large numbers of corporates are endeavouring to survive the current global pressure. They have been looking towards some common known jargons of the industry for survival or expansion like merger & acquisition, IPO, private equity, debt funding etc. But these all transactions include the big [...]

I’ve always admired the possibility that new age marketing presents to us. It gives us marketers (by marketers, I mean everybody who are involved the whole process to make or break a product) another opportunity not to shy away from responsibilites and the belief that customers complete the whole 360* in the product success (I’m [...]

Lately, I’ve been talking to few of the advertisers/clients (disclosure: I’m not into selling ads or represent any digital agency) who have been looking for newer avenues to plug in their hard toiled money to earn enough from each buck spend. But they are bit skeptic about how to go into the digital space. While [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]

CNet reported that Google is all set to unveil Google Web Elements (an easy cut-and-paste way to add Google News feed to a Web page e.g.) at the Google I/O developer conference in San Francisco.

Whatever seems from the first notice, this sort of application will fetch good round of applause from novice bloggers and [...]