Interactive Marketing Blog

I’ve always admired the possibility that new age marketing presents to us. It gives us marketers (by marketers, I mean everybody who are involved the whole process to make or break a product) another opportunity not to shy away from responsibilites and the belief that customers complete the whole 360* in the product success (I’m [...]

You must have heard that Microsoft is going to roll out its new *decision* search engine called Bing soon enough. Formerly known as Kumo, Bing should become available by June 3rd worldwide is the latest offering from Microsoft to take away Google’s Lion sized search market share.
Some have started calling it as “Bing is not [...]

Countless times I’ve mentioned in this blog and zillion times may be offline about why social media or why companies are loosing a big opportunity using this new way of communicating or rather engaging with the audience.
Now this post is less of a rant and more introspective since amongst all those times I’ve pointed out, [...]

Interesting topic was being discussed at Jeremiah’s blog (Forrester’s Web Strategist) today about what B2B brands are discussing about using twitter. Though I’ve already found some answere here & here but I feel that taking Indian angle would be slightly different since the critical mass for agencies to pitch in would be different and also [...]

Ever since, I got into my job role, I’ve been trying to understand various vagaries involved in adoption of Digital Media vis-a-vis leveraging existing traditional channels to enhance the communication and customer engagement for effective results.
This process has led to many digital media conferences, social media marketing summits and numerous meetings with stalwarts of the [...]