Interactive Marketing Blog

May be, most of you don’t know but I created a community in Facebook called “Interactive Marketing” about 2 years back. Yes, that’s where even this blog’s name is derived (..and yeah I know that it’s a little less creative too). But what the heck – as long as it serves the purpose of grouping [...]

Today I was going through my blog archives when I realized that I haven’t written about Twitter much in the recent past. Not that there was dearth of any juicy news or any thoughts but it’s just that I didn’t want to add to pointless babble which most of us enthusiasts indulge into.
But today I [...]

I’ve always been fascinated with metrics – blame it on my education background or my dad who put more stress on numbers while taking rational decision. Similarly, I’ve more or less covered quite a few topics on the same like measurement of visitor engagement to a particular website or be it metricizing online video measurement. [...]

I fear I’m painting a picture in the dark alleys of traditional versus new media hallways. But this can be the status quo 20XX.
All these time, while I was galloping from one news article/blog post to another about why, where and how social media and how its enabling a new genre of relationships between [...]

Finally, Google realized that it should give its social networking site, Orkut which is more famous in India, Brazil and other emerging markets a small changeover, at least for the mobile frenzy audience. So it launched its first Java based mobile app.
It does almost everything required for a mobile based apps like uploading & sharing [...]