Interactive Marketing Blog

Off late, I’ve been collecting some thoughts on e-Commerce in India – the perpetual questions also allures me as well like why isn’t Indian e-Commerce catching up faster like it did in the west, what are the problems other than the usual infrastructure roadblocks, what sort of business models might work better in Indian markets [...]

Recently I met with a friend who’s working for a financial major and he’s been trying to slice the marketing spend on digital media and allied efforts. Now his’ was an unique dilemma i.e. how to splice the cash pool into various marketing efforts, especially in digital marketing. Though every brick and mortar company has [...]

Note: This is a 2-part series of covering Location-based Services in Indian context. Below is the 2nd part & 1st part is published here.
As discussed in my yesterday’s post, I tried to present a case wherein the status quo of Indian internet vis-a-vis emerging technologies like location-based services was presented keeping the present status of [...]

Note: This is a 2-part series of covering Location-based services in Indian context. Below is the 1st part & next part will be published tomorrow!
If you ask yourself what made *Internet* your favorite hangout place, then surely the one-word answer would be dynamism. Dynamism of content & information in many forms has made internet the [...]

Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly.
According to the article, Oct. [...]