Interactive Marketing Blog

Off late, I’ve been collecting some thoughts on e-Commerce in India – the perpetual questions also allures me as well like why isn’t Indian e-Commerce catching up faster like it did in the west, what are the problems other than the usual infrastructure roadblocks, what sort of business models might work better in Indian markets [...]

In India, I think we will see more of standalone niche consumer internet business models rather than the next Google or Amazon in the immediate future.
Let me give you a prologue before you think I’m too cocky to state that. Yes, some might think that. But for them, what the heck – you can always [...]

Note: This is a 2-part series of covering Location-based Services in Indian context. Below is the 2nd part & 1st part is published here.
As discussed in my yesterday’s post, I tried to present a case wherein the status quo of Indian internet vis-a-vis emerging technologies like location-based services was presented keeping the present status of [...]

Note: This is a 2-part series of covering Location-based services in Indian context. Below is the 1st part & next part will be published tomorrow!
If you ask yourself what made *Internet* your favorite hangout place, then surely the one-word answer would be dynamism. Dynamism of content & information in many forms has made internet the [...]

Around end of last year, I wrote an article titled “End of Tangible Media“. In that post, I was more or less ruminating over the future of print media or more specifically any tangible media that we consume in our day to day lives.
On similar lines, ContentSutra posted an article yesterday titled “Widespread Drop In [...]