Interactive Marketing Blog

I know you’re thinking either of these two – jeez, yet another social media guru (they are ones who just read the title and not the rest) and others thinking, lets see what’s this wanabe guru is upto and bash him up.
Don’t worry – you didn’t miss much. At the end of the story, you’re [...]

I’ve been writing about Social Media as far as I can remember. If you go through my about me page, then one thing would be certain that by profession I’m into or onto social media. So basically what I mean is I do understand what is social media – what’s the use of it – [...]

I’m sure you guys have seen the presentation by David Armano called “Brand U.O“. And if you haven’t, then its a request to pull over to SlideShare and go through the presentation once. I know there are already tons of presentations like these  on topics like Digital & Personal Branding but what David presents with [...]

Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

Countless times I’ve mentioned in this blog and zillion times may be offline about why social media or why companies are loosing a big opportunity using this new way of communicating or rather engaging with the audience.
Now this post is less of a rant and more introspective since amongst all those times I’ve pointed out, [...]