Interactive Marketing Blog

Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly.
According to the article, Oct. [...]

Yes, the news is out! Sometime back we launched BrandPotion.com. For the last couple of days, I’ve been giving hints about something new coming along in the world of user-generated advertising. So now its LIVE for all of us.
More information coming soon in this blog but for now if you ask me then I would [...]

I’ve always been fascinated with metrics – blame it on my education background or my dad who put more stress on numbers while taking rational decision. Similarly, I’ve more or less covered quite a few topics on the same like measurement of visitor engagement to a particular website or be it metricizing online video measurement. [...]

Though this might be old news for most of you guys, but I got the news late and thought of speculating a little. Yes, after long dilly-dallying, Google has now opened its doors to other Ad networks to compete against its Google Adwords in the most infamous online auction system to get a spot in [...]

Traditionally Google is not one of those companies which indulges much into advertising since its decade long existence. But for sometime now, Google has been hard pressed to go the traditional advertising using television and print format occasionally – like it used in case to promote Google Chrome Browser. Though we have also seen some [...]