Comments on: Social Media Disconnect (The Fake Act)

By: Cory Grassell

Cory Grassell — Wed, 16 Dec 2009 09:40:30 +0000

How daring! You combined ROI and social media in the same blog post. I think many companies hesitate to jump on the social media bandwagon because they dont find the return they’re looking for. They ask, "How can I measure ROI in a social strategy?" Until marketers can better answer this than say it leads to brand awareness and engagement, companies will continue to hesitate. I'm not saying they should hesitate, just that they will.

By: Chikodi Chima

Chikodi Chima — Thu, 10 Dec 2009 03:58:33 +0000

I like the metaphor you chose a lot. I'm working on a post now taking it one step further called 'The Social Media Landgrab.' Basically, everyone wants to be on social media because they fear missing the boat even if they don't really know what it means.

By: Moonlight

Moonlight — Sun, 29 Nov 2009 15:25:46 +0000

Read this TechCrunch story – http://www.techcrunch.com/2009/11/28/facebook-fan...

By: AdityaR

AdityaR — Sun, 29 Nov 2009 15:24:33 +0000

You've said it right. Facebook is not for all brands. Today I read this http://is.gd/56OoH where it says that 77% of fan pages have fewer than 1,000 fans.

By: Stu

Stu — Sat, 28 Nov 2009 11:52:09 +0000

I think social media is only right for certain brands. Some brands people don't want to build up relationships with. On Facebook for example, people like to follow brands that they feel say something positive about them. Cool and luxury brands seem to get lots of followers.

Otherwise brands need to provide some sort of motivation for social media users to engage with them. Innovative content or the premise of money off for example.

By: Kiran

Kiran — Sat, 28 Nov 2009 07:10:13 +0000

Understand what is your TG is one probable solution to ur question before one indulges himself with social media. Right>

By: Sampad Swain

Sampad Swain — Fri, 27 Nov 2009 17:39:10 +0000

Yeah I do remember doing it in my PG days. If you can shoot me an email at sampad[at]sampadswain.com with the mention of which articles you're looking for, then may be I can help. Better still send me the link of those articles (if any).

By: Karthick

Karthick — Fri, 27 Nov 2009 17:31:24 +0000

So true, Sampad. Amazing story. It truly shows what I feel everyday when some other brand tries to connect with me and I knw those a**holes are trying to seduce me to sell some of their sleazy products.

By: ruchika

ruchika — Fri, 27 Nov 2009 14:21:11 +0000

hey ,i was goin thru esinps.were is the HBR folder u uploaded??hv u removed it.can u tell me hw i can get latest HBR articles without purchasing them??!!

By: Kubrik

Kubrik — Fri, 27 Nov 2009 12:34:56 +0000

Amazing analogy mate. Just wondering then what should be done from brand's perspective if such is the case with social media marketing?

It is then complete nuisance for any brand to connect with consumer since at the end of the day, the consumer believes that you're gonna trick her.