Interactive Marketing Blog

Yes, the news is out! Sometime back we launched BrandPotion.com. For the last couple of days, I’ve been giving hints about something new coming along in the world of user-generated advertising. So now its LIVE for all of us.
More information coming soon in this blog but for now if you ask me then I would [...]

Social Media is jumping leaps & bounds lately in India. Although, rants on having more Social Media experts in the circuit than companies itself are doing its rounds but lately what I’ve heard & understood from company execs is that prima facie they want to leverage this medium to show that their faceless brands are [...]

Interesting article at Pluggd.in which prompted to pen down some thoughts on the same. I guess the article title is self-explanatory that Rediff screwed it up for themselves by overhauling its website design. The point of contention is that “users not properly guided are users not engaged“.
Now I’m particularly not in favor of such point [...]

I was just checking some of the demo presentations from TechCrunch50 and was wondering about couple of important things at hand for all startups. One of them is “What is the best way to launch?” My timing could not have been right since I just read a very similar article in Wall Street Journo which [...]

This is one heck of product demo that I’ve seen in a long long time. While watching TechCrunch50, I guess I missed this one. BTW, one more interesting fact – the demo I’m talking about is given by the an Indian startup called iMo @ TC50 this year which developed an iPhone/iTouch app that transforms your [...]