This is kinda weird as well as totally fresh and off the hooks. Yes, if you can see the video below, then surely it tells a different kind of a story. Yes, newspaper industry is not just sitting idle and bitching about Google splitting wide open their topline but some actually getting dirty and doing some fresh round of innovation.

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Actually, the first video-in-print advertising (yes, you heard it right) will be introduced this September. The video-in-print ads will appear in select copies of Entertainment Weekly. The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries. The chip technology used to store the video – similar to the ones used in singing greeting cards – is activated when the page is turned. Each chip can hold up to 40 minutes of video. The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi (via ViralBlog).

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Though it’s totally not weird as it may seem to be since earlier I’ve already covered something as weird as this one (though this one is little bit more creepy but in a nice way).

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But if we think about it, then this sort of innovation does show something more subtle about the things to come in near future. Yes, I don’t think we are way off the track to see full length digital newspapers covering more dynamic set of news like we see in many sci-fi movies like Minority Report. If you’re sceptic about it, then let me remind you that we are already into such devices a.k.a. Amazon’s Kindle which analysts predict sold over 240,000 since it’s introduction last year. Though today’s newspapers make pagination easier than scrolling which happens in Kindle but such innovation surely gives some glimpse of what’s next?

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So status quo of innovations in newspaper industry:

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i. Smell – Check

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ii. Moving Images (Video) – Check

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iii. Sound – Check

iv. Combination of all three –  Priceless (Touching 3/5 human senses)

But still the question remains – will these things make them profitable and help them stay afloat?