Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for August, 2009

“Media Equity” – An Alternate Survival Approach

August 28, 2009 By: Sampad Swain Category: Media 2.0, Strategy, Venture Capital

Guest Article: In these dull days of the corporate era, large numbers of corporates are endeavouring to survive the current global pressure. They have been looking towards some common known jargons of the industry for survival or expansion like merger & acquisition, IPO, private equity, debt funding etc. But these all transactions include the big [...]

Google-Certified Ad networks in AdSense – Sounds Fishy Than Interesting!

August 28, 2009 By: Sampad Swain Category: Advertising 2.0, Online Marketing, Tech 2.0

Though this might be old news for most of you guys, but I got the news late and thought of speculating a little. Yes, after long dilly-dallying, Google has now opened its doors to other Ad networks to compete against its Google Adwords in the most infamous online auction system to get a spot in [...]

The “App Economy” – How Big Are We Talking About?

August 27, 2009 By: Sampad Swain Category: Industry News, Survey/Analysis

AdMob releases monthly reports on usage pattern for different application across its ad network. For the month of July, the report combines AdMob network data with survey results from over 1,000 users of iPhone, iPod touch and Android devices.
This month’s report suggests not only Apple iPhone’s App ecosystem but it truly reveals the overall “App [...]

Video: Brand U.0

August 26, 2009 By: Sampad Swain Category: Digital Branding

I’m sure you guys have seen the presentation by David Armano called “Brand U.O“. And if you haven’t, then its a request to pull over to SlideShare and go through the presentation once. I know there are already tons of presentations like these  on topics like Digital & Personal Branding but what David presents with [...]

Video Advertising in Newspapers: Sneak Preview

August 24, 2009 By: Sampad Swain Category: Trend Spotting

This is kinda weird as well as totally fresh and off the hooks. Yes, if you can see the video below, then surely it tells a different kind of a story. Yes, newspaper industry is not just sitting idle and bitching about Google splitting wide open their topline but some actually getting dirty and doing [...]

  • Categories

  • My Archives

  • My Tag Cloud

  • My Twitter List


Blog Widget by LinkWithin