Interactive Marketing Blog

Yahoo is doing their bit to make search more fun which according to them was just about a keyword and 10 blue links. Today they are unveiling their latest offering called “Search Pad” in the U.S., Canada, Australia, New Zealand, Singapore, Malaysia, Philippines, United Kingdom, France, Spain, Italy, Germany, Brazil, Mexico, and Argentina but not INDIA. I wonder why?

By definition,

Search Pad helps you track sites and make notes by intelligently detecting user research intent and automatically collecting sites the user visits. Search Pad turns on automatically when you’re doing research, tracking sites to make document authoring a snap. You can then quickly edit and organize your notes with the Search Pad interface, which includes drag-and-drop functionality and auto-attributed pasting. With this, you can even share Search Pad documents on Facebook, Twitter, or Delicious.

Cool!

Ain’t so I guess. Google already has something called Google History which enables users to go through whatever they have searched (in Yahoo! lingo researched) and on top of that Google also provides in-line comment with every search query which helps the cause in terms of ease to some extent. Too bad, Google in the starting of the year, maimed Google NoteBook which clearly could have given strong competition.

But this post is more of a rant-piece than letting you guys know why and where about Yahoo! Search Pad since I’m sure you guys can do better off with present offerings from Evernote or Microsoft’s Thumbtack. My understanding of making anything live under public purview was to get enough traction which can take the product to success. But looking at the launch countries, it seems that only 3 Asian countries are selected as of now for launch and that too without China, Japan or even India. Wondering what could be the reason for this strategy. Though I’ve commented back on their post asking the same but I doubt if anybody will reply back promptly. Though I’ll be still waiting for finer details to develop in the grand scheme of things.

By the way, what do you guys think about this new development from Yahoo! stable? Anything you like or want to share!