Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for July, 2009

Thoughts On Indian Union Budget 2009-10

July 06, 2009 By: Sampad Swain Category: India, Industry News, Random Thoughts

Today was a big day since the Finance Minister, Mr. Pranab Mukherjee presented the budget 2009-2010 which was supposed to lay foundation for the financial year to come. Though it was promised that the budget would present an inclusive growth and equitable [...]

Tags: Digital media, Economy, India, India Union Budget 2009-10

2575Comments (5)Thoughts+On+Indian+Union+Budget+2009-102009-07-06+10%3A25%3A11Sampad+Swain

Engagement Oriented Online Ads Needs Creativity

July 03, 2009 By: Sampad Swain Category: Advertising 2.0, Online Marketing

We have seen many online ad formats evolving over the last couple of years. We can only say that online ad space is getting hotter day by day. Advertisers are now putting more stress on engagement coupled with ROI from their each dollar spent.
But once in a while, we come across certain ad formats [...]

Tags: Apple, Click-through Rate, Microsoft, Nokia N97, Online Ad Formats, Online advertising, Web Banner

2567Comment (1)2009-07-03+06%3A16%3A46Sampad+Swain

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The views expressed on this blog are my personal opinion and do not reflect the views of my employer or its clients. INTERACTIVE MARKETING BLOG by Sampad Swain is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.

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