Comments on: Look Mom, Online Display Ads Really Work (In Terms of Stats)

By: Kennamer

Kennamer — Tue, 20 Oct 2009 19:18:39 +0000

Praise you so much for your support.

By: Nitin Shroff

Nitin Shroff — Tue, 21 Jul 2009 12:29:27 +0000

I agree completely with you Sampad. But I still feel that we can do better than that…

By: derekpm

derekpm — Sun, 12 Jul 2009 22:53:14 +0000

Rather interesting. Has few times re-read for this purpose to remember. Thanks for interesting article. Waiting for trackback

By: David

David — Wed, 08 Jul 2009 07:33:21 +0000

Interesting article and thanks for providing some of the stats from Indian digital space. Hope to see more articles and your thoughts on similar lines.

By: Avishek Chakravarti

Avishek Chakravarti — Wed, 08 Jul 2009 05:15:34 +0000

Hey Sampad,

Great article and I completely agree with you. There however seems to be some sort of belief amongst some people (that I have spoken to) that its the unbranded sites and not the branded ones that ones that are truly engaging the consumers. I dont agree with that. I also found this finding on a report from Mindshare that consumers are now more inclined towards branded content. Any more info you could share in this regard would be great.

In terms of metrics being used, there doesnt seem to be any unanimous agreement on what should be used. I believe that the metrics used depend on the objective of the campaign. I had written a post about this a few days ago.
http://avishek24.wordpress.com/2009/06/19/social-...

By: News Look Mom, Online Display Ads Really Work (In Terms of Stats) | Web 2.0 Designer

Tue, 07 Jul 2009 21:37:13 +0000

[...] View post: Look Mom, Online Display Ads Really Work (In Terms of Stats) [...]