Interactive Marketing Blog

IndiaPRWire reports that recommendations by personal acquaintances is the most trusted form of advertising by Indian respondents garnering 93 percent votes, according to the latest quarterly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Editorial content such as newspaper articles and Brand websites follow with 87 and 78 percent votes [...]

I’m bit late on this one, yet the memories are still afresh on my mind. Yes, its one of those moments where I tread back and run on memory lanes. Sometime back, I completed my eventful 2 years of blogging.

Back in 2007 when I started blogging, I didn’t thought I would go long. But it’s [...]

I’ve to be upfront when I say this but I’m not much of a Map person – any kind of maps. It puzzles me to the core. More so, I would always prefer on wisdom of the crowds rather than browsing to find HOW-TO reach my destination with maps. But today was a bit different.
Scenario [...]

Lately, I’ve been talking to few of the advertisers/clients (disclosure: I’m not into selling ads or represent any digital agency) who have been looking for newer avenues to plug in their hard toiled money to earn enough from each buck spend. But they are bit skeptic about how to go into the digital space. While [...]

Yahoo is doing their bit to make search more fun which according to them was just about a keyword and 10 blue links. Today they are unveiling their latest offering called “Search Pad” in the U.S., Canada, Australia, New Zealand, Singapore, Malaysia, Philippines, United Kingdom, France, Spain, Italy, Germany, Brazil, Mexico, and Argentina but not [...]