Marketers are spending billions of dollars on social networks. Though social network ad spending has taken a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models but still the online industry is riding on double digit growth path from last year. eMarketer estimates that marketers will spend about $2.4 billion to advertise on social networks worldwide in 2009, a 17% increase over 2008.

buy valium without prescription

Till now most of the spending has come from couple of online segments or properties so as to say:

buy tramadol without prescription

1. Social networks like Facebook, MySpace and other prominent social web properties which boasts millions of daily users across the demographics giving marketers the length and breadth to extend its visibility.

ultram for sale

2. Online advertising across various web channels from classified, direct (both text and display advertising) to paid content.

buy adipex without prescription

These two are the most prominent advertising or branding models that most of the marketers have taken into. But there is a third kind or possibility so as to say for marketers to allure specific target group and help facilitate brand evangelism which recently is doing its rounds in online space.

ambien online without prescription

Marketers are now leapfrogging into the social-media trend with their own networking sites for brand aficionados. Till now, I’ve seen Volkswagen (Truth & Dare), Tropicana (Pepsi’s Social Media PoA) and marker brand Sharpie with their recent site which will be the center of a campaign using the markers for self-expression are among brands new social-networking sites that give people tools, blog capabilities and insider access to offers. Though I’m yet to see such trend being captured in Indian context but surely as 2009 evolves, more Indian brands will follow the trend.

tramadol online for sale

Some of the questions that arises on our mind with this new trend is how these mega-mass social networking sites like Facebook, MySpace or Orkut survive if more and more brands take this distinct and independent route bypassing majors. Though most of these brands are not competing directly with MySpaces or Facebooks or Twitter but mostly looking at completing them as of now.

buy provigil online

Though most of the brands nowadays have their own microsites which most often that not has a viral tool in terms of a widget to send to friends or subscribe button but the leap to own a full-fledged social network can be quite a disservice for prolific social networking sites over a longer period of time.

buy tramadol without prescription

But as a marketer, I think its quite a new trend that most of us should latch on provided we know what sort of expectations we are riding on. Since most of the web properties are yet to come up with proper metrics to understand how to measure effectiveness but owning a social network which facilitates open conversations in branded areas can be something which we can look at.

buy valium for sale

Also looking at the cost side of the story to own a social web property has also proved quite a mouthful since newer social technologies has played on the cost advantage side. For example, nowadays most of the big websites are playing on cloud services like Amazon’s EC2, RackSpace’s Mosso etc even to reduce their bandwidth usage and allied services to reduce costs. I think, marketers can deploy these tools to buck the trend. But the question also lies in the intent, time frame of such strategy and abilities to see it through.

buy tramadol online overnight

But nonetheless, I appreciate if marketers take such step to own the marketing or tech aspect of its brand and facilitate branded conversations.

buy soma online usabuy valium for sale