Twitter is the most hottest startup right now and most promising too. More so, it’s realtime search tool is also one of the reason that most companies like Google, Apple, Microsoft and many more peg it in high regards.

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Twitter Search is primarily meant to index your apt search query from mundane updates to apt filtered data. But using twitter search for such a long time has given me no doubts to consider that value of twitter much lies in that tool. More so, value can be extracted from the aggregated data sets than twitter search can provide us. That’s why the talk of the town is can twitter topple google in realtime search?

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Today, reports suggested that some new changes are underway for twitter search. More convincing is that Twitter’s new VP of Operations, Santosh Jayaram who until recently was the VP of Search Quality for Google made these statements about twitter search been spruced up which can fiddle Google all through its way to realtime search IMO.

  • Jayaram confirmed that Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages. [Now isn’t that what Google does for a living].
  • Twitter Search will also get a reputation ranking system [compared to Google’s Page Rank system which paved its way to search domination a decade back] soon. E.g. When you do a search on a “trending” topic (a topic that is so big it gets its own link in the Twitter.com sidebar), Twitter will take into account the reputation of the person who wrote each tweet and rank search results in part based on that.
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Now some of the things that I want to point out from the discussion is that lets not forget Google in the whole equation – it has the mass, brain power, user interoperability and most importantly much stress on complementing its web interface with its Android based mobile platform which can make much difference to the future of realtime search, if Google thinks that realtime search is for the future. My belief is that Google surely will consider realtime search as important as outpacing Yahoo & Microsoft from the search game.

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Also one more thing comes into our mind is that Twitter is not non-monetized and they still in the monetization process whereas Google is already sitting on pile of cash from its search business and hence for them monetizing a realtime search won’t be that difficult considering Google mamooth network effect.

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In the whole turn of events, somehow I miss Yahoo & Microsoft since they are no where figuring in the realtime equation except for some spikes where rumors says that Microsoft is considering twitter as a future buy. But I duly consider that the race to realtime search should comprise of more players than just Google and Twitter.

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