CNet reported that Google is all set to unveil Google Web Elements (an easy cut-and-paste way to add Google News feed to a Web page e.g.) at the Google I/O developer conference in San Francisco.

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Whatever seems from the first notice, this sort of application will fetch good round of applause from novice bloggers and webmasters rather than seasoned website veterans since Google has made it easier for novice Web publishers to spruce up their sites with feeds of Google’s products. Though this sort of feature is already there (I guess) in Blogger but now it has been made open for all sorts of web publishers.

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The ease of its functionality is of prime importance here.

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If a Web site publisher wants a customized Google News feed, say, they just select the type of feed, type in custom categories, and cut and paste the resulting code into their Web page code.

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Now this is one part of the story. The other part can be more interesting to see. For the last couple of months, we have seen newspaper industry’s growing concerns on how Google is apparently stealing their original content and in turn making them lose revenue in the process. Now what are they going to say on this development?

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If we keep all these developments under scanner, one thing comes out quite apparently – content production & consumption is no more newspaper industry’s prerogative and surely Google will score more on the digital distribution game.

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Also since Google Web Elements allow anyone to easily add Google products onto their own website without any costs, so going by long tail of websites over the web which caters to couple of hundreds visitors to mega-mass follower base, the only loser in the whole game of distribution would be the fading newspaper industry.

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With more developments surely in store on this front, I’m more assured that tangible media industry is more in uncharted territories.

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