Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for May, 2009

Offline Twitter

May 30, 2009 By: Sampad Swain Category: Microblogging, Random Thoughts

Over the past couple of days, I’ve been seen less on twitter – at least that’s what most of my twitter buddies complain (hope they mean it positively). Particularly, the problem is not about me not able to feed in 140 characters which I do it with deluge of those short, pithy characters but its [...]

Microsoft Bundles IE8 With Real Time Entity OneRiot – BING FTW!

May 29, 2009 By: Sampad Swain Category: Strategy, Trend Spotting

Earlier today, Microsoft launched its new search engine, Bing amidst lots of coverage across the tech fraternity which surely will do good for Bing. But today according to RWW,  Microsoft along with their Bing launch has announced a standalone product optimized for real time web search. This offering includes Internet Explorer 8 bundled with search [...]

Microsoft Launches New Search Engine *Bing* But Faces Different Kind Of Problem!

May 29, 2009 By: Sampad Swain Category: Industry News, Marketing, Random Thoughts

You must have heard that Microsoft is going to roll out its new *decision* search engine called Bing soon enough. Formerly known as Kumo, Bing should become available by June 3rd worldwide is the latest offering from Microsoft to take away Google’s Lion sized search market share.
Some have started calling it as “Bing is not [...]

Google’s “Web Elements” Can Give Fading Newspaper Industry Some More Hiccups!

May 28, 2009 By: Sampad Swain Category: Media 2.0, Tech 2.0, Trend Spotting

CNet reported that Google is all set to unveil Google Web Elements (an easy cut-and-paste way to add Google News feed to a Web page e.g.) at the Google I/O developer conference in San Francisco.

Whatever seems from the first notice, this sort of application will fetch good round of applause from novice bloggers and [...]

Facebook’s New Credit Based Pricing Can Work Wonders For its Monetization

May 27, 2009 By: Sampad Swain Category: Social Networking, Strategy

You must have been through Facebook’s virtual gift shop (based on credit based system) which was opened last year, October. It’s one of the ways, Facebook monetize itself. Today, Facebook changed few things in their virtual gifting credit system.

…now we want to simplify the use of those credit by taking away a zero from gift [...]

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