Interactive Marketing Blog

Funny right! But few days back while discussing the present & future of online advertising, a friend pulled a bouncer by pointing this question – What do you do when outdoor billboard ads are directly compared with online banner ads?
One thing is for sure – this question lacked the marked difference between outdoor billboards and [...]

Don’t know about you guys, but I was surprised to read this – Gmail Runs Faster in Google Chrome. Google continues to inform us that Gmail (and I believe Google means all of their services) run faster in Google Chrome.
This time around, Gmail shows a green bar that says: “Gmail runs faster in Google Chrome”.

Believe [...]

Ever since, I got into my job role, I’ve been trying to understand various vagaries involved in adoption of Digital Media vis-a-vis leveraging existing traditional channels to enhance the communication and customer engagement for effective results.
This process has led to many digital media conferences, social media marketing summits and numerous meetings with stalwarts of the [...]

Don’t believe me – righto! Just think about it for a while while I complete my thoughtexpress. First up, couple of points about me.
First, I am was never a geek. Neither do I consider myself a geek until now. If you’ve been through my profile then I don’t think I would have left any [...]

The digital divide came alive as I read this article from NYT which reveals some of the most excruciating dilemma that companies trying to spread across the globe are facing right now.
It’s the classical debate between growing traffic and monetization. Online advertising has majorly been the bread earner for most of the web properties; be [...]