Early monday morning starts with usual gloom and doom since it’s just the end of yet another weekend and start of another busy week ahead. But few nuggets from Digital Marketing in India gave me smiles early in the morning.

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First news came in where McCann’s MRM is going to acquire Indian firms for digital marketing (Afaqs reports).

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MRM Worldwide, the digital arm of McCann Worldgroup is in an acquisition mode these days. To augment its interactive marketing capabilities in India, it plans to acquire stakes in small firms involved in digital marketing, including digital design studios, search marketing and mobile marketing entities. Mark Cripps, regional digital director, APAC, McCann Worldgroup, says “Apart from web based creative agencies, we have plans to acquire stakes in search marketing and mobile marketing firms in 2009. We may acquire many small companies instead of acquiring a few big ones”.

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In another news, Webchutney ventured into mobile marketing by launching Culture Mafia (interesting name). Though the mobile marketing industry in India is still at its nascent stage with Rs. 50 Crore (i.e. US$ 10 million) relative to its western counterparts but its expected to reach Rs 100 crore (US$ 20 million) by 2010-201 i.e. double the growth in next 2 years.

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So lots of movements in digital marketing industry. It wasn’t the case 2 years back but truly it puts a smile on my face seeing all this. Though worldwide, this industry had hit maturity but in India it’s still in the growth phase and I see no reason why it should stop in the near future. Though recession has hit marketing & ad dollars are plunging but surely companies in the thirst for buck-for-buck are slowly & steadily relying on neo medium.

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