Recently I took part in a survey which was trying to commission a “Social Media Marketing industry report- How marketers are using Social media to grow their business”. Today I got a mail from the Michael A. Stelzner (Survey Editor, WhitePaperSource Publishing) about its completion and its findings.

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This 26 page report can act as a primer to social media marketing for sure. Here are few pointers from the study:

  • 1 out of 3 marketers identified the best practices, measuring results and knowing where to begin as top question they have in mind when marketing with social media.
  • 72% of marketers have either started or have been using social media for only a few months.
  • 64% of marketers are using social media for 5 hours or more each week and 39% for 10 hours or more weekly.
  • People of age group 30-39 are most likely to be using social media. [On second thoughts I’ve doubts on that]
  • No. 1 benefit of using social media marketing is gaining eye-balls.
  • Twitter, blogs, Facebook, LinkedIn were the top four social media tools used by marketers with twitter leading the pack.
  • Twitter is being used by 94%  of marketers who have been using social media for years, followed closely by blogs.
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Update: Preview of the PDF below
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So these are few highlights of the survey conducted. Though many points are quite debatable, nonetheless as I said earlier, it can work as a ready reckoner for someone for wants to know more about social media and how, what and where it works.

Download the PDF here

Image credit: White Paper Source

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