According to a new study released by Aberdeen Group (published by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the gloom and doom that major economies have been facing recently.

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Moreover, eMarketer estimates that social network advertising alone will rise over 17% this year to $2.35 billion, up from $2 billion in 2008. Also, the Aberdeen research showed that 39% of companies found it somewhat difficult to measure social media, and 20% said it was very difficult.

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All said and done, I keep trailing back to some sort of stats from Indian social media spends (though nothing yet has come out from the media circus) but I’m quite bullish in the future outlook. Now we can conclusively say that social media will pull subsequent advertising dollars looking at these stats. Though how much is debatable but since so much is being said and written in both tangible and online media, so the thrust will definitely pull few nossy marketers to try out this medium. But what still lacks is simplification like measurability and making traditional marketers understand the meaning of joining the conversation.

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For me, I’m sure agency guys will pull this out since the cost benefits in using such medium is immense and moreover, in such times, keeping a tab on advertising costs is also necessary for traditional media spending companies.

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