Interactive Marketing Blog

Google finally launched their Venture Capital arm named *Google Ventures* which was rumored for quite sometime now.

But some (including me) are seeing this with a hint of skepticism both for Google as well as start ups. One of the primary reason being *Conflict of Interest* which can act as a hindrance to burgeoning start [...]

Social media usage is on a roll in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using social technologies.

There are three groups that use social media very heavily: young adults, online shoppers, and the middle class. In response to this environment, online marketing [...]

Today I was going through some of the statistics of twitter and it really presented a case which would make skeptics believe that Twitter is more than just a fad.
Some of the hard nosed facts about twitter and its growth engine are as follows:

1,382% year-over-year growth in February 2009.
Total unique visitors grew from 475,000 in [...]

Recently I interacted with 3 sets of people from the online industry – ones who have adopted to newer ways to engage with audience with Social Media; other being, old school traditional marketers like brand managers & alike who still take internet as a playground to market or push stuff and the last one (the [...]

Here are the weekly wrap up stories from 22nd-28th March, 2009 in whatever happened in Web, technology and few more interesting stuff.
So last week’s happenings are as follows:

India Social Media Summit 2009: I wrote a round up post in whatever happened in the social media summit 2009 organized Exchange4Media & Blogworks with association of BigAdda.com
Tata [...]