After “Slumdog Millionaire” swept the Oscars on Monday Morning (IST), it’s time to check what are the after effects of the movie. I dubbed it as *Slumdog Mania*.

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Lets take one point at a time (source):

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1. The hype during and after the movie got oscars truly reflect that interest over the film and its content peaked among mobile and Internet users.

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2. The search volume for Slumdog Millionaire content has doubled in India and tripled worldwide over the last 48 hours.

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3. There are approximately quarter of a million searches per day for film content in India; the maximum searches over this weekend were related to Slumdog Millionaire.

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4. More that half a million mobile subscribers in India have set Jai Ho as their caller ring back tone.

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5. More that 80% of the Slumdog Millionaire content searched is for Jai Ho.

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6. When I checked last, Slumdog Millionaire OST Jai Ho lists in the top 10 top songs (#6) of iTunes and #1 Album. Whattay feat!

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And still if you’re not done, then watch out this video of Jai Ho below:

Note: I want to congratulate the ‘Slumdog Millionaire’ team and more importantly congratulations to Mr. A.R. Rahman for bagging two Oscars! BTW media (i.e. television, Radio has not stopped going ga-ga about his feat for the last couple of days). Also interesting to note is this FT news where it says that India’s ruling Congress party is seeking to capitalise on Slumdog Millionaire’s Oscar victory, claiming its own “good inclusive governance” over the past five years paved the way for the film’s international triumph. Do I say more now…
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