Came across these stats from ContentSutra‘s compilation of Indian Media & Entertainment industry statistics which is being brought out by industry body FICCI and consultant KPMG.

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What is showed is that Indian Media & Entertainment industry grew at a compounded annual growth rate (CAGR) of 15% during 2006-08. It was a Rs. 58,400 crore ($12.16 billion) industry in 2008. Also,  last year’s edition of the report, which was prepared by PricewaterhouseCoopers, said the CAGR for 2004-07 was 19%.

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One interesting fact about this report is that last year’s report projected a 2008-12 CAGR of 18%, this year, the corresponding figure for 2009-13 has come down to 12.5%. I don’t know how many reports come out like these which keep on correcting the projected stats. I remember one for the Indian internet users stats.

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The report’s definition of media and entertainment encompasses television, print media, films, music, radio, outdoor advertising, animation, gaming and Internet advertising and if we go by these stats, then all the debate (online & offline) that new media is going to overtake old & traditional media would subside since it still shows that the old media has a long way to go at least in Indian case.

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NoteDownload the stats (pdf version)

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