Haven’t we seen enough on how US President, Barack Obama used the ubiquitious medium i.e. Web to its fullest. Today I stumbled across this interesting presentation on Barack Obama’s overall Internet Strategy.

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The is the extended case study of the Barack Obama campaign. This presentation was done by Igor Beuker of ViralBlog, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam. All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.

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Moreover, RWW lists some more interesting facts (which you may/may not know). The presentation lists the following ways that Obama was “everywhere” in social media during his campaign:

  • Obama has gained 5 million supporters in third party social networks.
  • Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers.
  • On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007.
  • It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring.
  • And Facebook users did vote: On Facebook’s Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an “I Voted” button to let their Facebook friends know that they made it to the polls.
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Also check out these statistics from Obama’s main website / social network, My.BarackObama.com:

  • On MyBarackObama.com, Obama’s own social network, 2 million profiles were created
  • In addition, 200,000 offline events were planned
  • About 400,000 blog posts were written
  • And more than 35,000 volunteer groups were created – at least 1,000 of them on Feb. 10, 2007, the day Obama announced his candidacy
Note: Feed/Email readers please click through to see the ppt.
Image Courtesy: tsevis
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