Survey: Marketers are Tired of Web 2.0
In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group), 
an interesting result surfaced. Infact, all 1,800+ active members of MENG were emailed on November 15, 2008 and asked to complete an online survey. The Survey was closed on December 2, 2008 with a total of 643 responses (representing a 36% response rate) via Paul Dunay.
One of the more interesting highlights was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 was cited most frequently.
In addition, many terms related to Web 2.0 were also frequently mentioned (Social networking, social media, blogging, etc.).
So does this mean, the aura around Web 2.0 and related terms is slowly and steadily making its exit from Marketer’s mind? What do you think….?
Note:
Search Interactive Marketing Blog
January 7th, 2009 at
Its not that these words are loosing their importance.. I think the results are so more because the hype these words have created in the recent times and the frequency with which they have been used in media…
In the MENG results, if we look at the list of the most important marketing concepts, terms like SEO, SNS grab their positions in the top 20 out of the 62 keywords…This shows that the importance of these concepts might be “relatively” low now but these can’t be ignored in the long term…