Interactive Marketing Blog

Once again, there are some survey results from IAMAI & IMRB International. According to I-Cube 2008, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI), India had 45.3 million active internet users and 62.5 million claimed internet users in September 2008.

Now some charts:

The proportion of internet users to the total population above the age of 12 and proportion of internet users to the total literate population is also not very encouraging as shown in the tables below.

The survey also interviewed the claimed users on the lack of internet user and found there are five main barriers to internet use in urban India. The main reason for lack of internet use was found to be lack of awareness of the use of the medium.

The time series data since 2001 captures this definite slow down in the growth rate of internet users in India.

via IAMAI