This is truly a “WTF” moment! Ray Ban‘s new viral for Never Hide is out. It’s damn surprising that to what extent viral can go. BTW wait for the 6.2 foot surprise 
Chuck McBride, ECD of Cutwater, the agency behind the base line and the virals, explains the concept i.e. “Never Hide“
It can’t be a fashion brand, but it is fashionable, so what is it? People like them at the comfort level. They’re what they wear when they are most themselves. That’s how we came up with “Never Hide.” These glasses don’t mask who you are, they’re a window to who you are. For the short while, ”Never Hide” is one of the best branding ideas I’ve had. Everyone gets the double entendre; it’s just right strategically for the audience and the client, and it is evoking a truth. And it’s a big idea that a lot of cool executions can live under. We went out to find the biggest truth out in a marketplace that is going label-driven and fashion. It is a nice, disruptive thought.”
via Bhatnaturally
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I just found the viral kinda crappy! You didn’t much of pass a judgement on this.. did ya?
Am wanderer08 on twitter, should be interesting to discuss the indian internet scenario with you!
No, I didn’t. Reason being the ad kinda gave a surprise. Wanted to share it with my readers.
Too bad you didn’t like it! And yeah lets we can discuss about all things tech to non-tech on twitter for sure
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Sampad
Hello,
Please check my entrance for a viral campaign contest I'm in for a chance to attend the Cannes Lions 2009 Festival, in France. Please tell others to do so and comment / rate it please.
http://www.youtube.com/watch?v=Tza0vPPxn2k
It's in spanish, so here's the translation of the copywrite:
- "Doesn't the video load?"
- "Switch to Tricom's Broadband Internet"
Thank you for your support,
KalusConK
ha ha ha