Facebook is starting the year 2009 with a bang. Last month, Facebook surpassed 140 million mark with 6,00,000 users getting added per day. Come this new year, Facebook CEO Mark Zuckerberg announced that Facebook’s audience has now crossed the 150 million monthly active user mark.

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According to an official announcement by Mark Zuckerberg:

Today, we reached another milestone: 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.
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When we first started Facebook almost five years ago, most of the people using it were college students in the United States. Today, people of all ages—grandparents, parents and children—use Facebook in more than 35 different languages and 170 countries and territories.

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The full potential of the web is to make the world more open, so everyone has a voice and can share what is important to them. With 150 million voices and counting, we can’t wait for the rest of 2009, and we look forward to offering even more ways for you to connect with the people who matter most.

I feel this is just awesome. Infact doing a quick check in Google trends gave a nice little picture too!
But few things are to be known before coming to the conclusion that we can use this platform for our benefits like brand campaigns etc.
  1. These stats as mentioned are just raw data. What would be exciting to know is the engagement stats. More so, only half of the Facebook population logs in everyday i.e. about 75 million which makes me think that we already got a substantial base but individual stats in terms of country, region etc would be of great help.
  2. Secondly, metrics for tracking platform monetization is a must in the present context since it will be directly involved with ROI.
  3. Deeper insights between shifting of cost between CPC/CPA metrics which will showcase transparency and fairness on advertisers behalf.
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To end it, it won’t be surprising if Facebook crosses 200 million monthly active users as early as April, or in about 90 days.

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