Good friend, Rajesh Lalwani who runs social media agency Blogworks has tied up with Exchange4Media to run a survey on the use of social media by Indian brands. Though he has tried something of that sort earlier also, but he believes that social media has now gained sufficient traction to carry on a comprehensive & insightful survey like this on Indian Brands using Social Media.

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So this is what Rajesh has to say on this new endeavour:

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….so, here we are, along with Exchange4Media Group hoping to put together an insightful study based on ‘real inputs’ shared by you & your peers and not speculative theories. This will allow the industry to benefit from shared insights & make for educated decisions.

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We need your participation:

  1. You can take the survey here- open until 24 December 2008 but don’t wait until the last day.
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All valid participants get a FREE copy of Summary & Key Points from the “Overview of Blog & Social Media Environment in India”, a report prepared by Blogworks – this will be emailed to you. For it to be a valid entry, you must answer all questions.

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Once you have completed your entry, do share your feedback on the questionnaire by writing to would be mistakes to learn from & things to do better the next time -we’d appreciate you sharing your thoughts.

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So key takeways are:

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1. WoW, free e-copy of the summary and key poins of the survey. Now that sounds interesting enough since I believe (need confirmation though) its first of a kind survey done on Indian brands who use Social Media.

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2. It doesn’t take much time to fill up and moreover you get to be with the Indian Social Media Scene with this survey.

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3. The survey & its probable results are can effectively used as a great primer to Social Media.

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So I hope most of you guys go and fill up the survey form and help the cause. Thank you!

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