….gyan which is really surprising. Let me unfold the story. It actually started a year back which got some rave reviews around the blogosphere. Brazilian novelist & lyricist Paulo Coelho told people how he was using file sharing networks as a way to promote his books.

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Infact, he thinks that giving people the possibility to swap his books for free, actually has a positive effect on his book sales. In a keynote speech at the Digital, Life, Design conference in Munich he gave some strikingly good examples. When he uploaded the Russian translation of “The Alchemist”, sales in Russia went from around a 1000 books per year to 1,00,000 and then to a million and more (Watch the video below).

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That was back in January. Now let’s see what Coelho has to say about tolerated piracy and publishing almost a year later at LeWeb 2008.

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Coelho gives the same Russian example. Apparently, the interviewer hadn’t heard of this sales boost before and asked – “What about your publisher?”. Coelho replied “They come to me and shout: this is not legal”. He then replies he’s just linking and that it’s not his fault. His American publisher wasn’t too pleased though. After a rather imitating call from CEO Jane Friedman, Coelho chose a middle way and made the book viewable – but not downloadable. The torrent links are still up there though. Why? Coelho: “You’ll have to share in order to get some revenue”.

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“At the end of the day, it doesn’t hurt your sales. People download the book but don’t read it. They wait for the hard copy anyway”, Coelho continued. “Don’t be fooled by the publishers who say that piracy costs authors money.”

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Not only this he’s even preaching his new sales evangelism on the Pirate Coelho blog, where he also offers links to illegal copies of his books. “Believe it or not, the sales of the book increased a lot thanks to the Pirate Coelho site…”. Awesomeness!

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But I really wonder such tactics would pay off for business books since most of them are not that interesting or captivating like Coelho’s books.

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P.S. I too took the latest one – Brida (Hardcover version). Thanks to the tip-off from a dear friend. I’ve no pre-conceived notions about the book, but hope it’s a good read. Though I’m not much into fiction/mystery kinds but WTH I’ll give it a shot this time.

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Thanks to TheNextWeb for the info.

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Image Courtesy: MobyPicture

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